A frictionless, journey that seduces and entices patrons to create cocktails.

Mobile-led cards, trending rails, and contextual CTAs guide exploration; the recipe page spotlights essentials (glass type, skill level, main spirit) with one-tap actions to save, share, or print. It's designed to move users from browse → pick → pour in just a few taps.

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New Site Responsive Design

ROLE(s)

Principal UX Designer + UX Director + Creative Visionary

THE CLIENT

Suntory Lab + Jim Beam

TOOLS

Sketch, InVision Prototyping, Zeplin, MS Word, Slack, PowerPoint, Adobe Suite

SERVICES

• User Experience Design
• User Research
• Content Strategy
• Design Library Creation
• Prototype
• Brand Development
• Logo Design

DURATION

Sept 2016 - Sept 2017

The Strategy

The right path for every palate.

Build the homepage as a gateway for Recipe Searchers, Cocktail Lifestylists, and Spirits Enthusiasts. When the audience sees themselves instantly, they stay, explore, and make a drink—exactly the behavior we designed for.

Built from Skratch

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UX Design

Principle UX/UI Designer

As Principal UX/UI Designer, I shaped the solution by driving the complete design journey—translating business needs into a user-centered solution. I created, a sitemape, wireframes, problem-solving, empathy, design iteration, prototyping through user testing research.

Persona

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